As Instagram’s popularity continues to soar, more and more individuals and businesses are looking for ways to grow their following quickly. One of the most common tactics is to buy followers on Instagram, however, this move can actually harm your account more than it can help. In this blog post, we’ll explore the reasons why buying followers on Instagram isn’t a good idea, and provide you with tips on how to organically grow your following instead.
You’ll be buying fake accounts
One of the biggest issues with purchasing instagram followers is that you’ll be buying fake accounts. These are accounts that do not genuinely exist, created only to give you the impression that you have more followers than before. These accounts will never engage with your content, comment on your posts, or purchase your products. This will result in a low engagement rate, which will signal to Instagram that your content isn’t valuable to users. When this happens, Instagram will begin showing your content to fewer people. This, in turn, will result in an even lower engagement rate going forward.
You risk getting your account shut down
Buying followers is a violation of Instagram’s terms and conditions. If Instagram catches you, you risk having your account shut down. This is because Instagram wants to provide a level playing field for all users. It is important that individuals and businesses grow their accounts via authentic means. If Instagram detects that an account’s followers are fake, they will penalize it. This could mean that your account will be shut down or even banned from the platform. You could potentially end up losing all the hard work that you’ve put into building your audience.
It damages your credibility
When you purchase followers, you might feel like you’ve something to celebrate. After all, it looks like you’ve successfully grown your audience. But when people begin looking at your content and see that you have a low engagement rate and no interaction from your followers, they will know something is off. At this point, it becomes apparent that you’ve bought fake followers to inflate your numbers. As a result, your credibility and reputation could take a hit. Your audience might not trust you as much as they would if your account had grown organically.
You won’t be able to measure your success effectively
The whole point of having a large Instagram following is to drive engagement, build brand awareness, and move followers further along the sales funnel. When you purchase followers, you won’t be able to measure your success effectively. This is because you can’t track metrics such as likes, comments, shares, and saves which are integral to building engagement and growing your brand on Instagram. In the long run, you won’t see the value and effectiveness of your efforts, and this might lead you to make poor marketing decisions, which will ultimately harm your account.
There are better ways to grow your account organically
The organic ways of growing your account and building your following might take time and effort, but in the long run, they are more effective and, ultimately, lead to a higher engagement rate. One effective method is to create visually pleasing and engaging content that resonates with your target audience. Another tip is to build relationships with influencers and other brands in your niche. Collaborating with influencers or brands can expose your account to a larger audience, helping drive your brand awareness and attract new followers. Finally, be sure to use hashtags that are relevant to your brand and are used by your target audience.
While buying followers on Instagram might seem like a quick way to boost your numbers, it will ultimately harm your account in the long run. Your account will see low engagement rates, and Instagram might flag you, leading to account bans and lost credibility. Instead, focus on building your following organically. Create visually appealing content, collaborate with influencers and other brands, and leverage relevant hashtags. These efforts will take some time and effort, but they are ultimately more effective than purchasing followers. Follow the tried and true adage, “slow and steady wins the race.”